Even if you only use the Yellow Pages if you need help, many people prefer to search online – for the services you offer. If you don’t have a website with the basic information about where you are located and what you do, potential customers will move on to a company that they can find online.
Here are some statistics about web use:
79% of adult Americans use the internet.
78% of internet users research products online.
10.3 billion Google searches are made each month.
The average person views 2,750 web pages each month.
33% of Americans spend more than 3 hours each day online.
24% of Americans post online comments or reviews.
9 out of 10 of Americans spent time on a social networking site each month in 2010.
Americans spend 1 out of every 8 minutes on Facebook.
There are 90 million tweets on Twitter each day.
50% of Americans read blogs at least once a month.
Americans spend 3 times longer reading blogs and social network messages than reading email.
40% of Facebook users are aged over 35.
64% of Facebook users have “liked” at least one “brick and mortar” company.
78% of workers use their phone to check their email.
40% of Americans with smartphones compare prices while in-store, shopping for an item.
20% of American mobile phone owners have made a purchase with them in the past month.
More than 33% of American companies have blogs for marketing.
Companies with regularly updated blogs have 55% more visitors to their sites.
67%of B2C companies and 41% of B2B companies have got new customers through Facebook.
57% of businesses have got a new a customer through their company blog.
42% of companies have got a new customer through Twitter.
51% of Facebook fans will buy the brands they “like”.
79% of Twitter users are likely to recommend the brands they follow.
Visit my Get Your Business Online Site for more information.
If you offer a service people need in a hurry, you could also have a mobile version of your site so your potential customer can simply tap a number to call you. Visit Main Line Mobile Sites for more information.