If you spend much time online then I’m sure you are aware of the ever-changing trends in web design. I’m sure you have noticed that from time to time you see a site that really catches your eye – and your attention – and find yourself looking to see whether the whole site is equally amazing! Often the layout looks dramatically different from that of other sites, so you stop browsing and look around – and notice much more than simply what is being promoted or sold on the site – and start to notice features that are novel and appealing. Here are some trends I have noticed this year – and one that seems to be struggling to get traction.
Not only do many people choose to view the web on dual screens, but now sites are taking up this effect. Here is an example from DeskTime where the two sectors of client are addressed on the home page:
Sometimes two blocks aren’t enough, and sites reveal even more blocks on first viewing, such as SilkTricky. In this example, each of the blocks flies in to form the full page:
Then there are sites that eliminate all frame work, so the navigation and content all appear on the page without visible boundaries or divisions, such as the Braun site. Here the images and content flow together effortlessly:
The next trend is for single screen sites, where the home page is one huge image. Small symbols indicate the availability of more information, but are is subtle and easily missed. In this scenario the most important element of the site receives the one clear place to click, such as this Hatch Collective, where their main goal is to send you to their portfolio:
The final trend that has now been around for nearly two years is the parallax site, where the page continues to unfold to reveal all the site content, often with elements moving and remaining in place as you navigate down the page. A great example is this site about the Dangers of Fracking:
All in all sites with larger, compelling central images, or which offer equal weight to each part of a business seem to be becoming very popular. The boxed and framed sites of a few minutes ago are now looking dated…
The only trend that I have seen little about, but which seems to have considerable traction on many of the female entrepreneur Facebook groups I follow is sites that are “girlier” or more feminine. While a number of designers claim to design for this sector of the market, most of the sites I have seen are surprisingly simple, and add only a lace layer to the header, or a floral background. It would be nice to see the design trends listed above created with a more feminine (rather than gender neutral) detail, so there are more options for businesses run by women, and for women, than the current selection.
So, which of these trends appeals to you? What will your next site look like?