Email Newsletters: Say Less!

Email Newsletters: Say Less!

One question that keeps coming up concerns email newsletter frequency. Many people seem to believe that sending out an email about an event is a magic bullet that will get lots of people to participate. Unfortunately this tactic too often results in multiple emails...
Using Hierarchies

Using Hierarchies

As humans we now spend a lot of time online, but our brains evolved many generations ago when survival was our primary purpose. To a large extent we use the same systems now to decide whether an animal is threatening us as we use hierarchies to decide where to click...
Learning from your Project

Learning from your Project

When you begin thinking about bringing your project you are probably visualizing the best ways to present your skills. While this is vital to consider, there are also some things you will learn from your project… Learn to leave your comfort zone It isn’t...
Colors for your site

Colors for your site

While it is generally a good idea to consider the form and function of a site first, many people want to start by choosing colors. While you may have a strong preference for a color, it is important to step back from what you like, and start to consider how the colors...
Design Inspiration

Design Inspiration

A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it. John Varvatos I’m sure every designer has their own way of beginning a design. Some go...